Decoding Brandon Woelfel.

When I recently asked “What comes to mind when you think, Brandon Woelfel?” on Instagram, everybody said the same one thing: Lights. But that’s not quite where the story lives.

Think of the stars. Everybody likes stars. It’s visceral to the human mind. A sea of sparkling lights. I often like to travel outside the city simply to look at the stars.

Think about the following scene: A “star” walking down the red carpet. A silhouette carving out glamour and sophistication in the sea of flashing lights. A staple frame of any red carpet sequence in a movie.

What’s the first thing that comes to mind when you think of Brandon Woelfel?

When I recently asked that question on Instagram, everybody said the same one thing: Lights. Specifically, it’s a “bokeh of fairy lights.” It’s an over-simplified, inaccurate explanation of Brandon’s vibe. But that’s not quite where the story lives.

In our staple frame of the red carpet, a person walks by as all eyes are fixated to someone who literally carries the moniker of a “star”. The fixation, the heightened attention, is in the awareness that the “precious” moment will be over in the blink of an eye. A hysterical burst of camera flashes, “the sea of sparkling lights”, exemplifies the fleeting moment.

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